Website/App Recommendation: Storehouse
Storehouse is a fairly recent app developed by a former Apple user experience evangelist (honestly I have no idea what that means). But whatever he did he was obviously good! This is probably the most aesthetically pleasing app or form of social media that I have ever seen.
Storehouse describes themselves as a visual storytelling app. Although they do have elements of traditional social media, the creators somehow made something that is unique, modern, and useful, in the app world where new ways to share and communicate are popping up everyday, all trying to replicate Instagram and Facebook’s success.
What really sets Storehouse apart is the simplicity and as I mentioned before, the beautiful graphics. This is however, somewhat dependent on the quality of your original content: meaning that if you have shitty photos, there is only so much that Storehouse can do, rest assured at least they will be laid out well.
Storehouse aims to read sort of like a trendy magazine, but they go one step further, have I mentioned you can put in videos? Picture a running loop of a model walking down the runway, a little caption about the designer, then snapshots of each garment. That is exactly the first “story” I was shown and I was hooked.
Storehouse makes it easy too! Just pinch a photo to change the size, move it, stretch it, whatever! Add text where you want, decide if you want all the videos playing at once, if you want users to click on a video to play, or if they should play automatically in sequential order as you scroll. It even can import sound! Basically this is any tumblr users wet dream.
Follow users that you like, make as many stories or collections as you want, and tell more about yourself and your story than #nomakeup. I can totally see Cosmopolitan start to produce content here. I can’t say it enough - gorgeous!
Storehouse has made the iPad a device that not only can consume and access amazing content, not now can create it as well, this is huge! Artists can now utilize tablets as tools, not just luxuries. I have been recommending Storehouse to all of my photographer friends, and even novices like myself.
I had the good fortune of meeting one of the creators at the inaugural Fashion Tech Forum, so for once I heard about something before the majority. I have the feeling this app will be huge, so if you want to feel like a hipster I highly suggest getting on it. Unfortunately, right now it is only compatible with the iPad and iPad mini, but soon they hope to on iPhones, other smartphones, and other tablets. You can also access it via their website. Storehouse.com. I can’t wait to see where this app goes.